1. What is a Shopify theme?
A Shopify theme is what defines the overall design, look, and feel of
your store. It’s the framework that you use to build all the elements of
your store around.
The theme is the foundation of your store. And there are tons of themes
in the Shopify ecosystem.
It’s what all your pages, apps, images, etc, rest on, so making sure
they have a solid foundation is crucial to your store’s success.
2. Can you create your own Shopify theme?
The short answer is yes!
But it might be a bit more of an endeavor than you realize when you
first set out.
Shopify has developed a marketplace where both premium and free
pre-built themes give store owners a library of visually stunning themes
that make short work of getting a store up and running.
You can save time and money by going the pre-designed route.
But if you’re reading this post, then the chances are you’re already
aware of the drawbacks:
- 1. Limited scalability designed for non-technical users
- 2. Limited customization
- 3. Designed for aesthetics and not necessarily for conversions
3. Can I switch from my existing theme?
It’s a reasonable expectation that your store will grow and expand.
And as it does so, you’ll need to adapt your theme so it can handle the
extra demand your newly popular store puts on it.
You’ll need more control over the layout of every page and element on
your site.
You’ll also need more flexibility to test the placement of content and
measure the impact it has on customer experience and conversions.
Your brand will also benefit from having a more memorable and
easy-to-recognize experience if you’re not using a theme that’s been
licensed by hundreds (or thousands) of other online retailers.
- 1. Limited scalability designed for non-technical users
- 2. Limited customization
- 3. Designed for aesthetics and not necessarily for conversions
4. Planning for your custom Shopify theme
Before you can start building, you need a plan for your online store.
It’s more than just the color scheme and placement of your logo.
You have to plan their whole journey, and you’re doing it from scratch.
5. How to create a website template from scratch
Your store layout should be designed to facilitate the ideal flow of
customers from where they enter to the point where they leave.
If all goes well, that’s the checkout.
That ideal flow is your funnel. It’s similar to the way retail stores
are carefully plotted to move customers toward the register (with
plentiful cross-selling happening even at the end).
When creating a plan for your store, consider the placement of your
elements like steps in a journey.