While Shopify will default your store to either its Debut or Dawn theme, depending on whether or not you’re using Online Store 2.0, you don’t have to stick with it. You can head over to the Shopify Theme Store to browse other options. It’s important to pick the right theme at the beginning so you don’t have to go back and change it again if you need different features or functionality.
Once you know the general structure and functionality of your theme, you
can focus on the design aspects of your theme customization. This way,
you can design your online store to match your visual branding.
While it can be tempting to indulge in new fonts and colors on different
pages, or simply when the mood strikes, remember that consistency is the
cornerstone of building a brand. You want your customers to be able to
identify and navigate your store easily, and sticking to a core set of
fonts, colors, and styles can go a long way toward that goal.
There are thousands of Shopify apps available in the store design app
collection. It all comes down to identifying what you want to be able to
customize and then finding the app that will meet those needs.
Shopify app embeds are app-provided elements that float or appear as
overlays in your theme, or add code to your online store without being
visible to your customers. For example, a chat bubble app that appears
in the corner of your store, or an analytics or tracking app, might be
added to your store as an app embed.