1. What are meta titles and descriptions?
Meta titles and descriptions are HTML attributes that provide
information about a web page’s content. They are often used by search
engines to understand the topic and context of a page and to display
relevant information in search results.
Meta titles, also known as “title tags,” are the titles of a web page
that are displayed in the SERPs. They are typically displayed in a
larger, bold font and are the first thing that users see in the search
results. Meta titles should be unique, descriptive, and concise, and
should accurately reflect the content of the page.
Meta descriptions, on the other hand, are brief summaries of a web
page’s content that are also displayed in the SERPs. They are typically
displayed in a smaller font below the meta title and can provide
additional context and information about the page. Meta descriptions
should be written in a way that entices users to click on the page and
should include relevant keywords to improve the page’s search engine
ranking.
Below, we’ve put together some quick tips for writing the best meta
titles and descriptions
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1. Keep them short. 50-60 characters for titles, 150-160 characters
for descriptions.
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2. Include your focus keyword and supporting keywords in meta titles
and descriptions when feasible. However, make sure you don’t sacrifice
the ‘human’ component in doing this. It’s good a rule of thumb to
always write for humans as Google penalises any pages that stuff
keywords into any copy.
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3. Use unique meta titles for each page: Each page on your website
should have its own unique meta title that accurately reflects its
content. Avoid using the same meta title for multiple pages, as this
can be confusing for search engines and users alike.
2. How to add or edit Shopify title and meta description
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1. Log in to your Shopify account and go to the “Online Store” section
of your admin dashboard.
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2. Click on the “Pages” tab in the left-hand menu. This will display a
list of all the pages on your website.
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3. Select the page for which you want to add or change the meta title
and description.
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4. Scroll down to the “Search engine listing preview” section and
enter your desired meta title and description in the corresponding
fields.
- 5. Click on the “Save” button to save your changes.
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6. Repeat these steps for any additional pages on your website for
which you want to add or change the meta title and description.
Note: If you want to change the meta title and description for your
homepage, you will need to go to the “Homepage” tab in the left-hand
menu and follow the steps above.
That’s it! By following these steps, you can easily add and/or change
the meta titles and descriptions for your pages on Shopify.