Once logged in, you'll land on the dashboard's homepage. Here, you'll find an overview of your store's recent activity, including sales, traffic, and other important metrics. This summary provides a quick snapshot of your store's performance.
Click on the "Orders" tab to manage all your customer orders. You can view, process, and fulfill orders, as well as issue refunds and manage customer communication. The order section is crucial for maintaining efficient order fulfillment.
Under the "Products" tab, you can add, edit, and organize your products. You can create product listings, update product details, set prices, and manage inventory levels. This is where you'll build and maintain your product catalog.
The "Customers" section allows you to manage your customer database. You can view customer profiles, track their purchase history, and segment your customers for marketing purposes. Understanding your customers is key to building relationships and increasing sales.
Click on the "Analytics" tab to access detailed insights into your store's performance. Shopify provides a range of reports, including sales reports, traffic sources, and more. These reports help you make data-driven decisions to improve your business.
The "Marketing" section is where you can create and manage marketing campaigns. You can set up email marketing, create discount codes, and integrate with various marketing channels to promote your products and reach a wider audience.
Under "Online Store," you can customize the look and feel of your online store. This is where you can choose and edit your store's theme, create web pages, and manage your store's navigation menu.
The "Settings" tab is where you can configure various aspects of your store, such as payment methods, shipping options, taxes, and notifications. It's crucial for tailoring your store to your specific needs.
If you've installed any Shopify apps to extend your store's functionality, you can access and manage them under the "Apps" section. You can browse and install new apps or update existing ones.
Shopify allows you to sell on various sales channels, such as social media platforms and marketplaces. The "Sales Channels" section is where you can manage these integrations.