Overview of Shopify

1. What is Shopify?

Shopify is a complete commerce platform that lets anyone start, manage, and grow a business. You can use Shopify to build an online store, manage sales, market to customers, and accept payments in digital and physical locations.

Shopify’s reputation as a commerce leader comes from listening to the experiences of millions of business owners. By supporting solopreneurs and enterprise brands, Shopify has built the features and products that power today’s businesses and will shape the future of commerce.

2. How does Shopify work?

Shopify bundles commerce activities into a single platform, with one admin to monitor the entire sales process, from receiving an order to post-sale analytics.

With Shopify, business owners can sell in multiple places, including on their website, on marketplaces and social media, and in person through brick-and-mortar locations. Inventory and customer information can be synced across channels for simple management.

Shopify is a secure, cloud-based and hosted platform, which means you can safely access your data from any compatible device with an internet connection. This gives you the flexibility to run your business from anywhere.

Commerce businesses require an array of tools to manage tasks like inventory management and shipping. Connecting these systems can cost business owners time and money. That’s why Shopify bundles technologies to create a complete picture of your business activity

3. What’s included with Shopify?

Shopify is a buildable product that includes a core offering across several plans. Store owners can stack additional products on that base layer, customizing components and integrating apps to create a personalized experience for their business’s needs.

Base layer: Shopify’s core product

Every Shopify plan* comes with everything you need to turn your idea into a business and start selling: an online store with customizable templates, tools to sell across channels, Shopify’s fast and secure checkout, and built-in marketing features. This is the foundation upon which Shopify’s other products and applications are built.

Layer 2: Shopify’s additional products, plans, and services

Every independent business is unique. And as your store scales, its needs evolve. That’s why Shopify offers powerful upgrades that can be added to your admin—many for no extra cost. Whether it's access to capital or accelerated payment options, Shopify-exclusive products can be stacked within the admin.

Layer 3: Apps built by trusted partners

Shopify’s App Store features thousands of apps built by third-party developers to customize your online store. Need a particular function for your business? There’s likely an app that can help make it a reality. Whether it’s a smart SMS app, custom size charts, online store recommendations powered by AI, or apps to streamline social ads, just check the app store.

Layer 4: The fine print: Shopify pricing and plans

Shopify pricing for plans ranges from $5 per month for the Starter plan to upward of $2,300 per month for Shopify Plus.
Three core Shopify plans for online stores are:

4. 7 reasons to choose Shopify

When starting a business from scratch or looking to migrate to a new commerce partner, there are many solutions on the market. Is Shopify right for your brand? Consider the unique benefits below, then compare Shopify with other commerce platforms to discover which is right for your business.

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